Life is so short, just do what

makes you happy.

We are trusted advisors who dig deep to clarify problems. We provide insight so you can see who you really are. We tell your story and design it with purpose, and bring you relevant targeted leads to grow your business.


We are a creative branding & marketing agency specializing in education and force for good brands. 

Strategy Identity  Brand Design  Brand Experience  Communications  Innovation  Brand Stories  Copywriting  Website Design  Search Advertising  Paid Social  And More 


We live up to our values.

Giving without expectation welcoming adversity staying curious being human doing creative work that matters • radical listening trusting our heart and gut looking at the world with a fresh pair of eyes leaning into emotion taking leaps zero small talk


Good people who work

with good people.


Kate leads branding and digital strategy at the WakeUp Agency. She specializes in strategy, design and digital advertising (Search Ads and Paid Social). Kate's also a qualified mindfulness coach (UMASS Medical School) and President of WakeUp Kate, a mindfulness consultancy that trains schools and corporations in stress resilience across North America.

Kate Kerr

President, Chief Strategy Officer


Don leads the marketing and content creation programs for the WakeUp Agency and handles print advertising, direct marketing, media outreach, blogging, and copywriting. Don is also the active CEO of Don Kerr Writes, a storytelling and copywriting agency.

Don Kerr

Vice President, Chief Marketing Officer


Bruna is a multidisciplinary designer with over 12 years experience in branding and design, passionate about translating insights into meaningful and beautiful solutions. 
She specializes in branding, visual identity, packaging, POP and digital design. 

Bruna Macedo

Creative Director, Design


Dorin holds a Masters in Inclusive Design from OCAD University in Toronto, a BDes in graphic design (with distinction) and a Certificate in E-Commerce and Web Marketing from the University of Toronto. Dorin is also a respected digital and design professor.

Dorin Petrescu

Inclusive Design and Digital Associate


Meghan leads client partnerships as an associate partner at the WakeUp Agency. She is passionate about strategic brand development and has over 15 years of experience in the branding and design industry. 

Meghan Shirley

Client Services Associate Partner


Rick has been designing and developing websites and web apps for over 14 years (that’s like 50 in Internet years). 
From database design to user interface design, from user journeys to hosting and security, he’s seen it all and worked with most of it.

Rick Gladwin

Digital Tech Specialist


Paula is a purposeful leader in international business circles with profound capabilities in brand building, communications and stakeholder engagement and social impact thought leadership. 

Paula Knight

Advisory Team & Social Impact Expert


To put it really simply, Roger manages the finances of our company. It’s something he’s done for many European and Canadian companies and we’re extremely fortunate to have him on our team. Never one to stay idle, he’s a dedicated, determined genealogist and an enthusiastic ‘new’ golfer.

Roger Sanders, B.A., CPA, CA

Chief Financial Officer

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The WakeUp Agency is integral to our growth in the private school market. Their ability to help us communicate in a genuinely differentiated manner is powerful.”

Walden International School | Founder & Owner

Let's wake up the world together.