Chief Strategy Officer
Kate leads strategy and digital media at the WakeUp Agency. She specializes in digital advertising (GoogleAds Certified Expert and Facebook Ads Specialist) as well as email and influencer marketing. Kate's also CEO of Wake Up Kate, a mindfulness consultancy that trains organizations in stress resilience across North America.
Kate believes in the power of reinvention, effective change and the ability of design to powerfully influence consumer choice. She has brought her beliefs to bear while leading global efforts on behalf of some of the world’s leading brands including Mars, M&M’s, Uncle Ben’s, McDonald’s, Walmart, and Kraft Heinz. And, she’s done so working with one of the top design consultancies in London, England and three of Canada’s top firms.
Kate is a sought-after and inspirational speaker. She’s also head wrangler for two young sons!
MEET OUR TEAM
Good people who work
with good people.
Don leads the marketing and content creation programs for the WakeUp Agency and handles print advertising, direct marketing, media outreach, blogging, and copywriting. Don is also the active CEO of Don Kerr Writes, a storytelling and copywriting agency.
Vice President, Chief Marketing Officer
Bruna is a multidisciplinary designer with over 12 years experience in branding and design, passionate about translating insights into meaningful and beautiful solutions.
She specializes in branding, visual identity, packaging, POP and digital design.
Creative Director, Design
Meghan leads client partnerships as an associate partner at the WakeUp Agency. She is passionate about strategic brand development and has over 15 years of experience in the branding and design industry.
Client Services Associate Partner
Dorin holds a Masters in Inclusive Design from OCAD University in Toronto, a BDes in graphic design (with distinction) and a Certificate in E-Commerce and Web Marketing from the University of Toronto. Dorin is also a respected digital and design professor.
Inclusive Design and Digital Associate
Rick has been designing and developing websites and web apps for over 14 years (that’s like 50 in Internet years).
From database design to user interface design, from user journeys to hosting and security, he’s seen it all and worked with most of it.
Digital Tech Specialist
Paula is a purposeful leader in international business circles with profound capabilities in brand building, communications and stakeholder engagement and social impact thought leadership.
Advisory Team & Social Impact Expert
To put it really simply, Roger manages the finances of our company. It’s something he’s done as CFO for many European companies and we’re extremely fortunate to have him on our team. Never one to stay idle, he’s a dedicated, determined genealogist and an enthusiastic ‘new’ golfer.
Roger Sanders, B.A., CPA, CA
Chief Financial Officer