The only constant is change so when your organization goes through change, your branding should evolve with it. MacLachlan College recently asked our team to review their brand identity and help them with a brand repositioning and roll out. When there’s a change in your story, mission, values or services, evolving your brand helps you reinforce brand leadership and relevance with your audience. The key is building on and protecting your current brand equities while refreshing them to stay relevant.