top of page

Kate Kerr

Chief Strategy Officer

Kate leads branding and digital strategy at the WakeUp Agency. She specializes in strategy, design and digital advertising (Search Ads and Paid Social). Kate's also a qualified mindfulness coach (UMASS Medical School) and President of WakeUp Kate, a mindfulness consultancy that trains schools and corporations in stress resilience across North America.
Kate believes in the power of reinvention, effective change and the ability of design to powerfully influence consumer choice.  She has brought her beliefs to bear while leading global efforts on behalf of some of the world’s leading brands including Mars, M&M’s, Uncle Ben’s, McDonald’s, Walmart, and Kraft Heinz. And, she’s done so working with one of the top design consultancies in London, England and three of Canada’s top firms.
Kate is a sought-after and inspirational speaker. She’s also head wrangler for two young sons!


Good people who work

with good people.


Don leads the marketing and content creation programs for the WakeUp Agency and handles print advertising, direct marketing, media outreach, blogging, and copywriting. Don is also the active CEO of Don Kerr Writes, a storytelling and copywriting agency.

Don Kerr

Vice President, Chief Marketing Officer


Bruna is a multidisciplinary designer with over 12 years experience in branding and design, passionate about translating insights into meaningful and beautiful solutions. 
She specializes in branding, visual identity, packaging, POP and digital design. 

Bruna Macedo

Creative Director, Design


Meghan leads client partnerships as an associate partner at the WakeUp Agency. She is passionate about strategic brand development and has over 15 years of experience in the branding and design industry. 

Meghan Shirley

Client Services Associate Partner


Dorin holds a Masters in Inclusive Design from OCAD University in Toronto, a BDes in graphic design (with distinction) and a Certificate in E-Commerce and Web Marketing from the University of Toronto. Dorin is also a respected digital and design professor.

Dorin Petrescu

Inclusive Design and Digital Associate


Rick has been designing and developing websites and web apps for over 14 years (that’s like 50 in Internet years). 
From database design to user interface design, from user journeys to hosting and security, he’s seen it all and worked with most of it.

Rick Gladwin

Digital Tech Specialist


Paula is a purposeful leader in international business circles with profound capabilities in brand building, communications and stakeholder engagement and social impact thought leadership. 

Paula Knight

Advisory Team & Social Impact Expert


To put it really simply, Roger manages the finances of our company. It’s something he’s done as CFO for many European companies and we’re extremely fortunate to have him on our team. Never one to stay idle, he’s a dedicated, determined genealogist and an enthusiastic ‘new’ golfer.

Roger Sanders, B.A., CPA, CA

Chief Financial Officer


Let's wake up the world together.

bottom of page