Chief Strategy Officer
Kate leads branding and digital strategy at the WakeUp Agency. She specializes in strategy, design and digital advertising (Search Ads and Paid Social). Kate's also a qualified mindfulness coach (UMASS Medical School) and President of WakeUp Kate, a mindfulness consultancy that trains schools and corporations in stress resilience across North America.
Kate believes in the power of reinvention, effective change and the ability of design to powerfully influence consumer choice. She has brought her beliefs to bear while leading global efforts on behalf of some of the world’s leading brands including Mars, M&M’s, Uncle Ben’s, McDonald’s, Walmart, and Kraft Heinz. And, she’s done so working with one of the top design consultancies in London, England and three of Canada’s top firms.
Kate is a sought-after and inspirational speaker. She’s also head wrangler for two young sons!
MEET OUR TEAM
Good people who work
with good people.
Don leads the marketing and content creation programs for the WakeUp Agency and handles print advertising, direct marketing, media outreach, blogging, and copywriting. Don is also the active CEO of Don Kerr Writes, a storytelling and copywriting agency.
Vice President, Chief Marketing Officer
Dorin holds a Masters in Inclusive Design from OCAD University in Toronto, a BDes in graphic design (with distinction) and a Certificate in E-Commerce and Web Marketing from the University of Toronto. Dorin is also a respected digital and design professor.
Inclusive Design and Digital Associate
To put it really simply, Roger manages the finances of our company. It’s something he’s done as CFO for many European companies and we’re extremely fortunate to have him on our team. Never one to stay idle, he’s a dedicated, determined genealogist and an enthusiastic ‘new’ golfer.
Roger Sanders, B.A., CPA, CA
Chief Financial Officer