Liva Date Sugar
Disrupting a competitive category - with love!
Brand + Marketing Strategy, Personal Branding, Blogging, Search Advertising, Paid Social, Email Marketing, Social Media Management, Copywriting, Influencer Marketing.
Bringing a new product to market and penetrating a highly competitive, commoditized category means you need to be compelling and differentiated. The brand creation and digital campaign was, just like the product, created with only two ingredients - powerfully targeted digital platforms and motivating copy.