Chief Marketing Officer
Don leads the marketing and content creation programs for the WakeUp Agency and handles print advertising, direct marketing, media outreach, blogging, and copywriting. Don is also the active CEO of Don Kerr Writes, a storytelling and copywriting agency.
Don applies 30-years of relevant experience to creating powerful connections between corporations and their customers. His work is founded upon establishing a compelling emotional connection between the brand and its stakeholders revolving around the three principles of effective brand expression: Clarity. Simplicity. Wit.
Don is an aspiring urban farmer and voracious reader of mysteries.
MEET OUR TEAM
Good people who work
with good people.
Kate leads strategy and digital media at the WakeUp Agency. She specializes in digital advertising (GoogleAds Certified Expert and Facebook Ads Specialist) as well as email and influencer marketing. Kate's also CEO of Wake Up Kate, a mindfulness consultancy that trains organizations in stress resilience across North America.
President, Chief Strategy Officer
Dorin holds a Masters in Inclusive Design from OCAD University in Toronto, a BDes in graphic design (with distinction) and a Certificate in E-Commerce and Web Marketing from the University of Toronto. Dorin is also a respected digital and design professor.
Inclusive Design and Digital Associate
To put it really simply, Roger manages the finances of our company. It’s something he’s done as CFO for many European companies and we’re extremely fortunate to have him on our team. Never one to stay idle, he’s a dedicated, determined genealogist and an enthusiastic ‘new’ golfer.
Roger Sanders, B.A., CPA, CA
Chief Financial Officer