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NEWS Stories about our agency, designs and trends. WakeUp Agency creates a powerful motto and new brand for Trafalgar Castle School. 1-2 minutes read READ MORE The Globe And Mail The surprising results of a 4 Day Work Week! 1-2 minutes read READ MORE 4 Day Week Pilot Programme Announcing the 4 Day Week! 1-2 minutes read READ MORE 4 Day Week Global WakeUp Agency welcomes David Taylor as Creative Director 1-2 minutes read READ MORE Strategy Online CASE Circle of Excellence Award 2021 Sterling Safe Signage Campaign 1-2 minutes read READ MORE Invidiata: Storytelling for schools READ MORE 1-2 minutes read Powerful brand stories help private schools stand out The Globe And Mail: Caring in COVID Wake Up Kate designs a friendly welcome for St. Mildred's-Lightbourn School Millies 1-2 minutes read READ MORE CONTACT US Let's wake up the world together. CONTACT US

WakeUp your business, We partner with visionaries who make a difference every day and ignite communities that are changing the world. MORE ABOUT US WORK Project Name, MacLachlan College Capabilities, Capabilities, Capabilities Creating a new Brand Expression for a traditional institution. We are a creative and marketing agency specializing in private education and force for good brands. MORE CASE STUDIES Capabilities Project Name, Walden International School Creating a new Brand Expression for a traditional institution. CONTACT US Let's wake up the world together. CONTACT US Business Click here to edit the text and include the information you would like to feature. Business Click here to edit the text and include the information you would like to feature. Business Click here to edit the text and include the information you would like to feature. Business Click here to edit the text and include the information you would like to feature. Business Click here to edit the text and include the information you would like to feature. Business Click here to edit the text and include the information you would like to feature. Business Click here to edit the text and include the information you would like to feature. Business Click here to edit the text and include the information you would like to feature. Business Click here to edit the text and include the information you would like to feature. Business Click here to edit the text and include the information you would like to feature.

Beauty is Difference OVERVIEW Reinventing beauty Brand + Marketing Strategy, Personal Branding, Blogging, Search Advertising, Paid Social, Email Marketing, Social Media Content + Design, Website Design, Lead Generation. When you’ve built a successful global enterprise with thousands of customers in the cosmetics business, you learn a thing or two about defining beauty. You also learn that you have some valuable insights to share and a broader purpose in life. We’re helping Vita bring her purpose to life, inspiring her community to take the fear out of counting birthdays after 50. Vita-April-Social-Media_-05 Vita-April-Social-Media_-06 Vita-April-Social-Media_-20 Vita-April-Social-Media_-05 1/10 NEXT PROJECT Spring Mill Distillery Over 183 years had passed since the Sleeman family operated a distillery. Our task was to bring a fresh voice to the re-launch of a long-dormant brand. We contributed to the foundational brand strategy and provided copywriting that powerfully communicated Spring Mill’s revived vision. NEXT PROJECT CONTACT US Let's wake up the world together. CONTACT US

Oakville Independent Schools OVERVIEW Relaunching an association united in purpose Identity Design, Blogging, Search Advertising, Paid Social Advertising, Print Advertising, Print, Broadcast & Out Of Home, Advertising, Signage. The 13 member schools of Oakville Independent Schools (OIS) have a reputation for delivering an excellent all-round education experience. The WakeUp Agency also has a reputation for delivering superior results for OIS including a completely refreshed brand presence and a high impact digital presence driving traffic to each member school. The learning never stops! 1/5 NEXT PROJECT The Sterling Hall School The Sterling Hall School is where boys belong and as it turns out, so does the WakeUp Agency. NEXT PROJECT CONTACT US Let's wake up the world together. CONTACT US

Accounting Back This item is connected to a text field in your database. To update this field, double click on the dataset icon. Want to view and manage all your collections? Click the Data icon on the add panel to your left. In the Data Manager you can update your items, add new fields, create dynamic pages and more. ​ Your collection is already set up with fields and content. Add your own by editing each field, or import CSV files to your database. You can create fields for rich text, images, videos and more. Remember to click Sync, so visitors can see your collections on your live site. You can add as many collections as you need. ​ Double click the dataset icon to add your own content. Double click the dataset icon to add your own content. Double click the dataset icon to add your own content. APPLICATION FORM Previous Next

Roger Sanders, B.A., CPA, CA Chief Financial Officer To put it really simply, Roger manages the finances of our company. It’s something he’s done for many European and Canadian companies and we’re extremely fortunate to have him on our team. Never one to stay idle, he’s a dedicated, determined genealogist and an enthusiastic ‘new’ golfer. MEET OUR TEAM Good people who work with good people. Kate leads strategy and digital media at the WakeUp Agency. She specializes in digital advertising (GoogleAds Certified Expert and Facebook Ads Specialist) as well as email and influencer marketing. Kate's also CEO of Wake Up Kate , a mindfulness consultancy that trains organizations in stress resilience across North America. Kate Kerr President, Chief Strategy Officer READ MORE Don leads the marketing and content creation programs for the WakeUp Agency and handles print advertising, direct marketing, media outreach, blogging, and copywriting. Don is also the active CEO of Don Kerr Writes, a storytelling and copywriting agency. Don Kerr Vice President, Chief Marketing Officer READ MORE Bruna is a multidisciplinary designer with over 12 years experience in branding and design, passionate about translating insights into meaningful and beautiful solutions. She specializes in branding, visual identity, packaging, POP and digital design. Bruna Macedo Creative Director, Design READ MORE Dorin holds a Masters in Inclusive Design from OCAD University in Toronto, a BDes in graphic design (with distinction) and a Certificate in E-Commerce and Web Marketing from the University of Toronto. Dorin is also a respected digital and design professor. Dorin Petrescu Inclusive Design and Digital Associate READ MORE Meghan leads client partnerships as an associate partner at the WakeUp Agency. She is passionate about strategic brand development and has over 15 years of experience in the branding and design industry. Meghan Shirley Client Services Associate Partner READ MORE Rick has been designing and developing websites and web apps for over 14 years (that’s like 50 in Internet years). From database design to user interface design, from user journeys to hosting and security, he’s seen it all and worked with most of it. Rick Gladwin Digital Tech Specialist READ MORE Paula is a purposeful leader in international business circles with profound capabilities in brand building, communications and stakeholder engagement and social impact thought leadership. Paula Knight Advisory Team & Social Impact Expert READ MORE CONTACT US Let's wake up the world together. CONTACT US

Rick Gladwin Digital Tech Expert Rick has been designing and developing websites and web apps for over 14 years (that’s like 50 in Internet years). From database design to user interface design, from user journeys to hosting and security, he’s seen it all and worked with most of it. Rick started writing computer programs as a kid on an Apple IIc, back when you would copy programs from a computer magazine and try them out. A love of coding was born. Now he spends his days trying to make the web a better, more functional place. After all, it’s where he lives. “I love the smell of electrons in the morning.” MEET OUR TEAM Good people who work with good people. Kate leads strategy and digital media at the WakeUp Agency. She specializes in digital advertising (GoogleAds Certified Expert and Facebook Ads Specialist) as well as email and influencer marketing. Kate's also CEO of Wake Up Kate , a mindfulness consultancy that trains organizations in stress resilience across North America. Kate Kerr President, Chief Strategy Officer READ MORE Don leads the marketing and content creation programs for the WakeUp Agency and handles print advertising, direct marketing, media outreach, blogging, and copywriting. Don is also the active CEO of Don Kerr Writes, a storytelling and copywriting agency. Don Kerr Vice President, Chief Marketing Officer READ MORE Bruna is a multidisciplinary designer with over 12 years experience in branding and design, passionate about translating insights into meaningful and beautiful solutions. She specializes in branding, visual identity, packaging, POP and digital design. Bruna Macedo Creative Director, Design READ MORE Dorin holds a Masters in Inclusive Design from OCAD University in Toronto, a BDes in graphic design (with distinction) and a Certificate in E-Commerce and Web Marketing from the University of Toronto. Dorin is also a respected digital and design professor. Dorin Petrescu Inclusive Design and Digital Associate READ MORE Meghan leads client partnerships as an associate partner at the WakeUp Agency. She is passionate about strategic brand development and has over 15 years of experience in the branding and design industry. Meghan Shirley Client Services Associate Partner READ MORE Paula is a purposeful leader in international business circles with profound capabilities in brand building, communications and stakeholder engagement and social impact thought leadership. Paula Knight Advisory Team & Social Impact Expert READ MORE To put it really simply, Roger manages the finances of our company. It’s something he’s done as CFO for many European companies and we’re extremely fortunate to have him on our team. Never one to stay idle, he’s a dedicated, determined genealogist and an enthusiastic ‘new’ golfer. Roger Sanders, B.A., CPA, CA Chief Financial Officer READ MORE CONTACT US Let's wake up the world together. CONTACT US

ABOUT US Life is so short, just do what makes you happy. We are trusted advisors who dig deep to clarify problems. We provide insight so you can see who you really are. We tell your story and design it with purpose, and bring you relevant targeted leads to grow your business. WHAT WE DO We are a branding, design and digital advertising agency specializing in education and force for good brands. SEE CASE STUDIES Strategy • Identity • Brand Design • Brand Experience • Communications • Innovation • Brand Stories • Copywriting • Website Design • Search Advertising • Paid Social • And More OUR VALUES We live up to our values. Practice Receptivity • Be Human • Trust Your Instincts • Embrace Adversity • Live Awake MEET OUR TEAM Good people who work with good people. Kate leads branding and digital strategy at the WakeUp Agency. She specializes in strategy, design and digital advertising (Search Ads and Paid Social). Kate's also a qualified mindfulness coach (UMASS Medical School) and President of WakeUp Kate , a mindfulness consultancy that trains schools and corporations in stress resilience across North America. Kate Kerr President, Chief Strategy Officer READ MORE Don leads the marketing and content creation programs for the WakeUp Agency and handles print advertising, direct marketing, media outreach, blogging, and copywriting. Don is also the active CEO of Don Kerr Writes, a storytelling and copywriting agency. Don Kerr Vice President, Chief Marketing Officer READ MORE Meghan leads client partnerships as an associate partner at the WakeUp Agency. She is passionate about strategic brand development and has over 15 years of experience in the branding and design industry. Meghan Shirley Client Services Associate Partner READ MORE Brittany is a designer with a passion for brand identity, book and editorial design, typography and illustration. She enjoys using design to experiment creatively and to conceptually communicate and visualize meaning and storytelling. Brittany Tena Designer READ MORE To put it really simply, Roger manages the finances of our company. It’s something he’s done for many European and Canadian companies and we’re extremely fortunate to have him on our team. Never one to stay idle, he’s a dedicated, determined genealogist and an enthusiastic ‘new’ golfer. Roger Sanders, B.A., CPA, CA Chief Financial Officer READ MORE Camryn is a passionate and creative designer who finds the beautiful balance between curiosity, nature and technology. She focuses on using her design skills to deliver insightful, emotive and strategic solutions in branding, visual identity and digital design. Camryn Coulter Designer READ MORE Rick has been designing and developing websites and web apps for over 14 years (that’s like 50 in Internet years). From database design to user interface design, from user journeys to hosting and security, he’s seen it all and worked with most of it. Rick Gladwin Digital Tech Specialist READ MORE Robin is a master of delivering the most powerful digital ad strategies and platforms. His broad, cross-industry experience provides the perspective and insight to ensure our clients achieve outstanding campaign results. Robin Eldred Digital Marketing Director READ MORE To put it really simply, Roger manages the finances of our company. It’s something he’s done for many European and Canadian companies and we’re extremely fortunate to have him on our team. Never one to stay idle, he’s a dedicated, determined genealogist and an enthusiastic ‘new’ golfer. Roger Sanders, B.A., CPA, CA Chief Financial Officer READ MORE IN OUR CLIENTS' WORDS The WakeUp Agency is integral to our growth in the private school market. Their ability to help us communicate in a genuinely differentiated manner is powerful.” DAPHNE PERUGINI Walden International School | Founder & Owner CONTACT US Let's wake up the world together. CONTACT US

Science Back This item is connected to a text field in your database. To update this field, double click on the dataset icon. Want to view and manage all your collections? Click the Data icon on the add panel to your left. In the Data Manager you can update your items, add new fields, create dynamic pages and more. ​ Your collection is already set up with fields and content. Add your own by editing each field, or import CSV files to your database. You can create fields for rich text, images, videos and more. Remember to click Sync, so visitors can see your collections on your live site. You can add as many collections as you need. ​ Double click the dataset icon to add your own content. Double click the dataset icon to add your own content. Double click the dataset icon to add your own content. APPLICATION FORM Previous Next

Paula Knight Advisory Team & Social Impact Expert Paula is a purposeful leader in international business circles with profound capabilities in brand building, communications and stakeholder engagement and social impact thought leadership. Most recently Paula served as Vice President, People, Strategy & Communications for Cancer Care Ontario where she led the organization’s transformation to a more modern and agile enterprise. Prior to that, she was Chief of Staff, Vice President, Corporate Image & Business Excellence with Microsoft Canada. Paula led a high-performing team in building the Microsoft brand in Canada. She was recognized by Bill Gates as one of the company’s most influential leaders. She has been named as one of the top 150 Canadian Women in Business, the Top 100 Most Powerful Women and her contributions to social development have seen her awarded both the Queen Elizabeth Diamond and Golden Jubilee Medals. MEET OUR TEAM Good people who work with good people. Kate leads strategy and digital media at the WakeUp Agency. She specializes in digital advertising (GoogleAds Certified Expert and Facebook Ads Specialist) as well as email and influencer marketing. Kate's also CEO of Wake Up Kate , a mindfulness consultancy that trains organizations in stress resilience across North America. Kate Kerr President, Chief Strategy Officer READ MORE Don leads the marketing and content creation programs for the WakeUp Agency and handles print advertising, direct marketing, media outreach, blogging, and copywriting. Don is also the active CEO of Don Kerr Writes, a storytelling and copywriting agency. Don Kerr Vice President, Chief Marketing Officer READ MORE Bruna is a multidisciplinary designer with over 12 years experience in branding and design, passionate about translating insights into meaningful and beautiful solutions. She specializes in branding, visual identity, packaging, POP and digital design. Bruna Macedo Creative Director, Design READ MORE Dorin holds a Masters in Inclusive Design from OCAD University in Toronto, a BDes in graphic design (with distinction) and a Certificate in E-Commerce and Web Marketing from the University of Toronto. Dorin is also a respected digital and design professor. Dorin Petrescu Inclusive Design and Digital Associate READ MORE Meghan leads client partnerships as an associate partner at the WakeUp Agency. She is passionate about strategic brand development and has over 15 years of experience in the branding and design industry. Meghan Shirley Client Services Associate Partner READ MORE Rick has been designing and developing websites and web apps for over 14 years (that’s like 50 in Internet years). From database design to user interface design, from user journeys to hosting and security, he’s seen it all and worked with most of it. Rick Gladwin Digital Tech Specialist READ MORE To put it really simply, Roger manages the finances of our company. It’s something he’s done as CFO for many European companies and we’re extremely fortunate to have him on our team. Never one to stay idle, he’s a dedicated, determined genealogist and an enthusiastic ‘new’ golfer. Roger Sanders, B.A., CPA, CA Chief Financial Officer READ MORE CONTACT US Let's wake up the world together. CONTACT US

Meghan Shirley Client Services Associate Partner Meghan leads client partnerships as an associate partner at the WakeUp Agency. She is passionate about strategic brand development and has over 15 years of experience in the branding and design industry. She has led, guided and championed results on behalf of her clients with a focus on building brand value through a strategic lens. ​ Meghan is a trusted leader and advisor who believes in the power of design thinking. She brings strategic forward thinking, collaboration and a solutions-oriented mindset to help clients solve marketing and business challenges to drive growth and success. ​ She has extensive experience building marketing communications with brands including Tim Hortons, Shoppers Drug Mart, Kraft Heinz, Bio-K+, Laura Secord, Irving Tissue and Cavendish Farms. ​ Meghan loves all things fashion, design and style and embraces the small and simple joys in life. MEET OUR TEAM Good people who work with good people. Kate leads strategy and digital media at the WakeUp Agency. She specializes in digital advertising (GoogleAds Certified Expert and Facebook Ads Specialist) as well as email and influencer marketing. Kate's also CEO of Wake Up Kate , a mindfulness consultancy that trains organizations in stress resilience across North America. Kate Kerr President, Chief Strategy Officer READ MORE Don leads the marketing and content creation programs for the WakeUp Agency and handles print advertising, direct marketing, media outreach, blogging, and copywriting. Don is also the active CEO of Don Kerr Writes, a storytelling and copywriting agency. Don Kerr Vice President, Chief Marketing Officer READ MORE Brittany is a designer with a passion for brand identity, book and editorial design, typography and illustration. She enjoys using design to experiment creatively and to conceptually communicate and visualize meaning and storytelling. Brittany Tena Designer READ MORE Camryn is a passionate and creative designer who finds the beautiful balance between curiosity, nature and technology. She focuses on using her design skills to deliver insightful, emotive and strategic solutions in branding, visual identity and digital design. Camryn Coulter Designer READ MORE Rick has been designing and developing websites and web apps for over 14 years (that’s like 50 in Internet years). From database design to user interface design, from user journeys to hosting and security, he’s seen it all and worked with most of it. Rick Gladwin Digital Tech Specialist READ MORE Robin is a master of delivering the most powerful digital ad strategies and platfo rms. His broad, cross-industry experience provides the perspective and insight to ensure our clients achieve outstanding campaign results. Robin Eldred Digital Marketing Director READ MORE To put it really simply, Roger manages the finances of our company. It’s something he’s done as CFO for many European companies and we’re extremely fortunate to have him on our team. Never one to stay idle, he’s a dedicated, determined genealogist and an enthusiastic ‘new’ golfer. Roger Sanders, B.A., CPA, CA Chief Financial Officer READ MORE CONTACT US Let's wake up the world together. CONTACT US

The Sterling Hall School OVERVIEW Celebrating community, belonging and lifelong character Brand + Marketing Strategy, Communications Design, Signage, Search Advertising, Paid Social, Blogging, Print + Collateral, Annual Report Design, Impact Report Design. The Sterling Hall School is where boys belong and, as it turns out, so does the WakeUp Agency. With an ambition to solidify its position as one of Canada’s leading private schools for boys, we’re helping Sterling Hall to powerfully communicate its mission to inspire and empower each boy through his formative years. NEXT PROJECT Beauty is Difference When you've built a successful global enterprise with thousands of customers in the cosmetics business you learn a thing or two about defining beauty. NEXT PROJECT CONTACT US Let's wake up the world together. CONTACT US