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Dorin Petrescu Inclusive Design and Digital Associate Dorin holds a Masters in Inclusive Design from OCAD University in Toronto, a BDes in graphic design (with distinction) and a Certificate in E-Commerce and Web Marketing from the University of Toronto. Dorin is also a respected digital and design professor. Working internationally the past 26 years, Dorin has developed and implemented successful designed communication and digital programs for countless global businesses. When he’s not designing or digitizing Dorin likes to fall out of airplanes. On purpose! MEET OUR TEAM Good people who work with good people. Kate leads strategy and digital media at the WakeUp Agency. She specializes in digital advertising (GoogleAds Certified Expert and Facebook Ads Specialist) as well as email and influencer marketing. Kate's also CEO of Wake Up Kate , a mindfulness consultancy that trains organizations in stress resilience across North America. Kate Kerr President, Chief Strategy Officer READ MORE Don leads the marketing and content creation programs for the WakeUp Agency and handles print advertising, direct marketing, media outreach, blogging, and copywriting. Don is also the active CEO of Don Kerr Writes, a storytelling and copywriting agency. Don Kerr Vice President, Chief Marketing Officer READ MORE Bruna is a multidisciplinary designer with over 12 years experience in branding and design, passionate about translating insights into meaningful and beautiful solutions. She specializes in branding, visual identity, packaging, POP and digital design. Bruna Macedo Creative Director, Design READ MORE Meghan leads client partnerships as an associate partner at the WakeUp Agency. She is passionate about strategic brand development and has over 15 years of experience in the branding and design industry. Meghan Shirley Client Services Associate Partner READ MORE Rick has been designing and developing websites and web apps for over 14 years (that’s like 50 in Internet years). From database design to user interface design, from user journeys to hosting and security, he’s seen it all and worked with most of it. Rick Gladwin Digital Tech Specialist READ MORE Paula is a purposeful leader in international business circles with profound capabilities in brand building, communications and stakeholder engagement and social impact thought leadership. Paula Knight Advisory Team & Social Impact Expert READ MORE To put it really simply, Roger manages the finances of our company. It’s something he’s done as CFO for many European companies and we’re extremely fortunate to have him on our team. Never one to stay idle, he’s a dedicated, determined genealogist and an enthusiastic ‘new’ golfer. Roger Sanders, B.A., CPA, CA Chief Financial Officer READ MORE CONTACT US Let's wake up the world together. CONTACT US

Economics Back This item is connected to a text field in your database. To update this field, double click on the dataset icon. Want to view and manage all your collections? Click the Data icon on the add panel to your left. In the Data Manager you can update your items, add new fields, create dynamic pages and more. ​ Your collection is already set up with fields and content. Add your own by editing each field, or import CSV files to your database. You can create fields for rich text, images, videos and more. Remember to click Sync, so visitors can see your collections on your live site. You can add as many collections as you need. ​ Double click the dataset icon to add your own content. Double click the dataset icon to add your own content. Double click the dataset icon to add your own content. APPLICATION FORM Previous Next

Graphic & Interactive Design Back This item is connected to a text field in your database. To update this field, double click on the dataset icon. Want to view and manage all your collections? Click the Data icon on the add panel to your left. In the Data Manager you can update your items, add new fields, create dynamic pages and more. ​ Your collection is already set up with fields and content. Add your own by editing each field, or import CSV files to your database. You can create fields for rich text, images, videos and more. Remember to click Sync, so visitors can see your collections on your live site. You can add as many collections as you need. ​ Double click the dataset icon to add your own content. Double click the dataset icon to add your own content. Double click the dataset icon to add your own content. APPLICATION FORM Previous Next

History Back This item is connected to a text field in your database. To update this field, double click on the dataset icon. Want to view and manage all your collections? Click the Data icon on the add panel to your left. In the Data Manager you can update your items, add new fields, create dynamic pages and more. ​ Your collection is already set up with fields and content. Add your own by editing each field, or import CSV files to your database. You can create fields for rich text, images, videos and more. Remember to click Sync, so visitors can see your collections on your live site. You can add as many collections as you need. ​ Double click the dataset icon to add your own content. Double click the dataset icon to add your own content. Double click the dataset icon to add your own content. APPLICATION FORM Previous Next

NEWS 1-2 MINUTES READ Announcing the 4 Day Week! 4 Day Week Global In June 2023, we began participating in a global pilot to test the viability of a 4 Day Work Week. The pilot followed the 100-80-100™️ model, which advocates for 100% pay, working 80% of the time, and a commitment to 100% productivity. The non-profit 4 Day Week—Global coordinates the six-month pilot program in partnership with researchers at Boston College. In preparation, we explored ways to increase our productivity. We learned from incredible mentors to help us work better rather than longer and bring our best selves to our client's work. ​ Now we can share what we’ve learned…so far. ​ You can find out more about the global pilot here . ​ #4dayweek #4dayweekglobal #productivity #wellbeing #team #worksmarter #mentalhealth #@4dayweek CONTACT US Let's wake up the world together. CONTACT US

MacLachlan College OVERVIEW Re-imagining a leader Brand + Marketing Strategy, Identity Design, Website Creation, Blogging, Search Advertising, Paid Social, Email Marketing, Photography, OOH, Signage, Sports Teams Uniform Design, Vehicle Livery, Alumni Marketing, Personal Branding. The only constant is change so when your organization goes through change, your branding should evolve with it. MacLachlan College recently asked our team to review their brand identity and help them with a brand repositioning and roll out. When there’s a change in your story, mission, values or services, evolving your brand helps you reinforce brand leadership and relevance with your audience. The key is building on and protecting your current brand equities while refreshing them to stay relevant. NEXT PROJECT Liva Date Sugar Bringing a new product to market and penetrating a highly competitive, commoditized category means you need to be compelling and differentiated. NEXT PROJECT CONTACT US Let's wake up the world together. CONTACT US

The Sterling Hall School OVERVIEW Celebrating community, belonging and lifelong character Brand + Marketing Strategy, Communications Design, Signage, Search Advertising, Paid Social, Blogging, Print + Collateral, Annual Report Design, Impact Report Design. The Sterling Hall School is where boys belong and, as it turns out, so does the WakeUp Agency. With an ambition to solidify its position as one of Canada’s leading private schools for boys, we’re helping Sterling Hall to powerfully communicate its mission to inspire and empower each boy through his formative years. NEXT PROJECT Beauty is Difference When you've built a successful global enterprise with thousands of customers in the cosmetics business you learn a thing or two about defining beauty. NEXT PROJECT CONTACT US Let's wake up the world together. CONTACT US

We partner with visionaries who make a difference every day and ignite communities that are changing the world. MORE ABOUT US Wake Up your business, WORK Read More MacLachlan College, Project Name Capabilities, Capabilities, Capabilities

Kate Kerr President Chief Strategy Officer Kate leads branding and digital strategy at the WakeUp Agency. She specializes in strategy, design and digital advertising (Search Ads and Paid Social). Kate's also a qualified mindfulness coach (UMASS Medical School) and President of WakeUp Kate, a mindfulness consultancy that trains schools and corporations in stress resilience across North America. Kate believes in the power of reinvention, effective change and the ability of design to powerfully influence consumer choice. She has brought her beliefs to bear while leading global efforts on behalf of some of the world’s leading brands including Mars, M&M’s, Uncle Ben’s, McDonald’s, Walmart, and Kraft Heinz. And, she’s done so working with one of the top design consultancies in London, England and three of Canada’s top firms. Kate is a sought-after and inspirational speaker. She’s also head wrangler for two young sons! MEET OUR TEAM Good people who work with good people. Camryn is a passionate and creative designer who finds the beautiful balance between curiosity, nature and technology. She focuses on using her design skills to deliver insightful, emotive and strategic solutions in branding, visual identity and digital design. Camryn Coulter Designer READ MORE Robin is a master of delivering the most powerful digital ad strategies and platforms. His broad, cross-industry experience provides the perspective and insight to ensure our clients achieve outstanding campaign results. Robin Eldred Digital Marketing Director READ MORE Don leads the marketing and content creation programs for the WakeUp Agency and handles print advertising, direct marketing, media outreach, blogging, and copywriting. Don is also the active CEO of Don Kerr Writes, a storytelling and copywriting agency. Don Kerr Vice President, Chief Marketing Officer READ MORE Brittany is a designer with a passion for brand identity, book and editorial design, typography and illustration. She enjoys using design to experiment creatively and to conceptually communicate and visualize meaning and storytelling. Brittany Tena Designer READ MORE Rick has been designing and developing websites and web apps for over 14 years (that’s like 50 in Internet years). From database design to user interface design, from user journeys to hosting and security, he’s seen it all and worked with most of it. Rick Gladwin Digital Tech Specialist READ MORE Meghan leads client partnerships as an associate partner at the WakeUp Agency. She is passionate about strategic brand development and has over 15 years of experience in the branding and design industry. Meghan Shirley Client Services Associate Partner READ MORE From graphic design to creative direction and every type of project, from brand identity to advertising campaigns, David’s passion for creativity is well established. As our Creative Director, David creates a unique and strategically sound visual manifestation of each brand he touches to create consumer impact. David Taylor Partner and Creative Director READ MORE To put it really simply, Roger manages the finances of our company. It’s something he’s done as CFO for many European companies and we’re extremely fortunate to have him on our team. Never one to stay idle, he’s a dedicated, determined genealogist and an enthusiastic ‘new’ golfer. Roger Sanders, B.A., CPA, CA Chief Financial Officer READ MORE CONTACT US Let's wake up the world together. CONTACT US

Bruna Macedo Creative Director, Design Bruna is a multidisciplinary designer with over 12 years experience in branding and design, passionate about translating insights into meaningful and beautiful solutions. She specializes in branding, visual identity, packaging, POP and digital design. She believes in the power of people-centric design as a tool to make positive impact to inspire people and help businesses thrive. Bruna’s diverse experience includes leading and collaborating on design projects for clients such as McDonald’s Canada, Tim Hortons, Kraft Heinz, Girl Guides of Canada, Hershey’s, Nestlé, Corby’s and many more in top firms in Brazil and Canada. She loves traveling, learning new things and exploring the outdoors with her family. ​ Agora também podemos criar trabalhos originais em português para nossos clientes. MEET OUR TEAM Good people who work with good people. Kate leads strategy and digital media at the WakeUp Agency. She specializes in digital advertising (GoogleAds Certified Expert and Facebook Ads Specialist) as well as email and influencer marketing. Kate's also CEO of Wake Up Kate , a mindfulness consultancy that trains organizations in stress resilience across North America. Kate Kerr President, Chief Strategy Officer READ MORE Don leads the marketing and content creation programs for the WakeUp Agency and handles print advertising, direct marketing, media outreach, blogging, and copywriting. Don is also the active CEO of Don Kerr Writes, a storytelling and copywriting agency. Don Kerr Vice President, Chief Marketing Officer READ MORE Meghan leads client partnerships as an associate partner at the WakeUp Agency. She is passionate about strategic brand development and has over 15 years of experience in the branding and design industry. Meghan Shirley Client Services Associate Partner READ MORE Brittany is a designer with a passion for brand identity, book and editorial design, typography and illustration. She enjoys using design to experiment creatively and to conceptually communicate and visualize meaning and storytelling. Brittany Tena Designer READ MORE READ MORE Rick has been designing and developing websites and web apps for over 14 years (that’s like 50 in Internet years). From database design to user interface design, from user journeys to hosting and security, he’s seen it all and worked with most of it. Rick Gladwin Digital Tech Specialist READ MORE Paula is a purposeful leader in international business circles with profound capabilities in brand building, communications and stakeholder engagement and social impact thought leadership. Paula Knight Advisory Team & Social Impact Expert READ MORE To put it really simply, Roger manages the finances of our company. It’s something he’s done as CFO for many European companies and we’re extremely fortunate to have him on our team. Never one to stay idle, he’s a dedicated, determined genealogist and an enthusiastic ‘new’ golfer. Roger Sanders, B.A., CPA, CA Chief Financial Officer READ MORE CONTACT US Let's wake up the world together. CONTACT US

Paula Knight Advisory Team & Social Impact Expert Paula is a purposeful leader in international business circles with profound capabilities in brand building, communications and stakeholder engagement and social impact thought leadership. Most recently Paula served as Vice President, People, Strategy & Communications for Cancer Care Ontario where she led the organization’s transformation to a more modern and agile enterprise. Prior to that, she was Chief of Staff, Vice President, Corporate Image & Business Excellence with Microsoft Canada. Paula led a high-performing team in building the Microsoft brand in Canada. She was recognized by Bill Gates as one of the company’s most influential leaders. She has been named as one of the top 150 Canadian Women in Business, the Top 100 Most Powerful Women and her contributions to social development have seen her awarded both the Queen Elizabeth Diamond and Golden Jubilee Medals. MEET OUR TEAM Good people who work with good people. Kate leads strategy and digital media at the WakeUp Agency. She specializes in digital advertising (GoogleAds Certified Expert and Facebook Ads Specialist) as well as email and influencer marketing. Kate's also CEO of Wake Up Kate , a mindfulness consultancy that trains organizations in stress resilience across North America. Kate Kerr President, Chief Strategy Officer READ MORE Don leads the marketing and content creation programs for the WakeUp Agency and handles print advertising, direct marketing, media outreach, blogging, and copywriting. Don is also the active CEO of Don Kerr Writes, a storytelling and copywriting agency. Don Kerr Vice President, Chief Marketing Officer READ MORE Bruna is a multidisciplinary designer with over 12 years experience in branding and design, passionate about translating insights into meaningful and beautiful solutions. She specializes in branding, visual identity, packaging, POP and digital design. Bruna Macedo Creative Director, Design READ MORE Meghan leads client partnerships as an associate partner at the WakeUp Agency. She is passionate about strategic brand development and has over 15 years of experience in the branding and design industry. Meghan Shirley Client Services Associate Partner READ MORE Brittany is a designer with a passion for brand identity, book and editorial design, typography and illustration. She enjoys using design to experiment creatively and to conceptually communicate and visualize meaning and storytelling. Brittany Tena Designer READ MORE Rick has been designing and developing websites and web apps for over 14 years (that’s like 50 in Internet years). From database design to user interface design, from user journeys to hosting and security, he’s seen it all and worked with most of it. Rick Gladwin Digital Tech Specialist READ MORE To put it really simply, Roger manages the finances of our company. It’s something he’s done as CFO for many European companies and we’re extremely fortunate to have him on our team. Never one to stay idle, he’s a dedicated, determined genealogist and an enthusiastic ‘new’ golfer. Roger Sanders, B.A., CPA, CA Chief Financial Officer READ MORE CONTACT US Let's wake up the world together. CONTACT US

Paula Knight Advisory Team & Social Impact Expert Paula is a purposeful leader in international business circles with profound capabilities in brand building, communications and stakeholder engagement and social impact thought leadership. Most recently Paula served as Vice President, People, Strategy & Communications for Cancer Care Ontario where she led the organization’s transformation to a more modern and agile enterprise. Prior to that, she was Chief of Staff, Vice President, Corporate Image & Business Excellence with Microsoft Canada. Paula led a high-performing team in building the Microsoft brand in Canada. She was recognized by Bill Gates as one of the company’s most influential leaders. She has been named as one of the top 150 Canadian Women in Business, the Top 100 Most Powerful Women and her contributions to social development have seen her awarded both the Queen Elizabeth Diamond and Golden Jubilee Medals. MEET OUR TEAM Good people who work with good people. Kate leads strategy and digital media at the WakeUp Agency. She specializes in digital advertising (GoogleAds Certified Expert and Facebook Ads Specialist) as well as email and influencer marketing. Kate's also CEO of Wake Up Kate , a mindfulness consultancy that trains organizations in stress resilience across North America. Kate Kerr President, Chief Strategy Officer READ MORE Don leads the marketing and content creation programs for the WakeUp Agency and handles print advertising, direct marketing, media outreach, blogging, and copywriting. Don is also the active CEO of Don Kerr Writes, a storytelling and copywriting agency. Don Kerr Vice President, Chief Marketing Officer READ MORE Bruna is a multidisciplinary designer with over 12 years experience in branding and design, passionate about translating insights into meaningful and beautiful solutions. She specializes in branding, visual identity, packaging, POP and digital design. Bruna Macedo Creative Director, Design READ MORE Meghan leads client partnerships as an associate partner at the WakeUp Agency. She is passionate about strategic brand development and has over 15 years of experience in the branding and design industry. Meghan Shirley Client Services Associate Partner READ MORE Brittany is a designer with a passion for brand identity, book and editorial design, typography and illustration. She enjoys using design to experiment creatively and to conceptually communicate and visualize meaning and storytelling. Brittany Tena Designer READ MORE Rick has been designing and developing websites and web apps for over 14 years (that’s like 50 in Internet years). From database design to user interface design, from user journeys to hosting and security, he’s seen it all and worked with most of it. Rick Gladwin Digital Tech Specialist READ MORE To put it really simply, Roger manages the finances of our company. It’s something he’s done as CFO for many European companies and we’re extremely fortunate to have him on our team. Never one to stay idle, he’s a dedicated, determined genealogist and an enthusiastic ‘new’ golfer. Roger Sanders, B.A., CPA, CA Chief Financial Officer READ MORE CONTACT US Let's wake up the world together. CONTACT US